Hello and welcome! I’m so glad you’ve made it here.
Scroll to learn about my background or tap the menu bar to navigate my portfolio and learn more about me!
Throughout each page, you’ll find testimonials sprinkled in from mentors I’ve worked for/with.
Where I started
I developed a foundation in business at the University of Arkansas where I studied Marketing and Behavioral Economics. I had the opportunity to work at the McMillon Innovation Studio on campus, this is where I learned design thinking, how to lead teams across disciplines, and brand management. During the pandemic, I worked as marketing strategy intern with an Austin, TX fashion designer while she was directing her efforts toward a luxury PPE startup.
Discovering my Purpose
As a passion project, I studied the works of Jeff Goodby and Rich Silverstein which led me to discover my passion for brand strategy. I enjoy creating art in a corporate world as it seems natural to give life to ideas that deserve attention.
My Experience
My craft is versatile. I have experience in marketing collateral creation, sales methodology development, informational design, qualitative data analysis, storytelling, branding, and user-centered strategy.
I bring energy and well-constructed insights to collaborative teams. I have a strong sense of self and I am consistently inspired by those that I work with.
"Not only is Carter talented, she is also a natural born leader able to motivate others with proficiency yet humility as part of being a well-rounded business professional. She was much admired, cherished and respected by everyone on the team. There’s something special about Carter that I haven’t seen in many others throughout my thirty-year business career"
Linda Asaf, Fashion Designer and Business owner