Developed, administered, and analyzed questionnaire with a  conjoint design for the product offering: exercise facility membership. I conducted a conjoint analysis demonstrating the ability to:

Understand the importance consumers place on specific attributes and utility of associated product attributes

• Make predictions about preference for combinations of attributes

• Understand and predict consumers willingness to make trade-offs for features and attributes

• Predict product demand at varying prices

• Predict market share for specific product configurations.