Marketing Rollout Analysis
Customer Lifetime Value project demonstrating ability to:
Estimate a breakeven response rate for a sales campaign
Analyze profitability and loss from a market rollout test
Segment customers based on behavior
Estimate purchase rate from RFM quantities.
Build pivot tables
Propose optimal strategy based on findings for a campaign rollout to maximize shareholder value
Find Lifetime value of new and existing customers
Derive the maximum willingness to spend in efforts to increase retention rate
" I had the opportunity to work with Carter during the summer of 2021 and I couldn’t have enjoyed it more. Carter has a great work ethic, she loves to learn, and she comes to work with a smile on her face. I would recommend her to my closest friends. Not only will she do great work, but everyone will enjoy working with her"
Sandy Leeds - Distinguished Senior Lecturer and Finance Professor at the University of Texas