Creative Director
Creative Director
Developed and re-designed brand identity
Implemented conceptual vision for studio culture displayed through social media
Mentored seven design teams
Created guidelines & deliverable templates
Taught design thinking and professional relationship management to Project Leads
Spearheaded team culture development
Managed the external marketing
"Carter consistently delivered and went above and beyond to ensure that we were accomplishing our goals. She has a passion for user-centered design and the drive to accomplish whatever she puts her mind to"
Rachel Sullivant - Assistant Director McMillon Innovation Studio
Mood board
Identified growth potential: Distinguishability of the studio as its own entity.
Intentional color differentiation (yellow, beige, & blue) as they are less associated with the University’s colors (red, white, & black).
Transition the style of photography to have the lens perspective of being on a team showing their white boards (top left)
Handwritten text on images instead of infographics (bottom right)
Implement a series of creative portraits (top right).
OEI Advisory Committee Board
Oversaw many student organizations including the McMillon Innovation Studio, Venture Internships, & Seed Funding programs.
Created long and short-term goals for the Office of Entrepreneurship and Innovation.
Implemented Diversity Equity & Inclusion plans
Set organizational growth strategies
Refinement evaluation of each programs offerings.
Sweatshirt design
Integrate a holistic synergy to the studio
Designed sweatshirt displaying the design process
It accomplished much more than keeping them warm & cozy.
Gave the members a sense of community and belonging
Opportunity to spread awareness
We had non-members dropping by the studio, messaging on social media, and stopping members in public to ask where they could get one.
I learned if you make a cool sweatshirt Gen Z will notice.
73 Questions
Reach and attract ideal candidates to the OEI programs
73 questions-styled video project
Demonstrate an intimate interview with a representative from each OEI program
Allowed viewers to differentiate each program, and gain insight for the type of environment and community at each
Infographic
Improve the quality of work on weekly deliverables
Identified growing importance for the ability to translate raw data into appealing and comprehensive data visualization.
Presented Project Lead’s with examples, templates, and guidelines for deliverables
I showed the PL’s raw data in document form and then revealed the infographic (featured) as the preferred alternative.
