Goal: Acquire new customers in a younger market for Brut Mens Aftershave products

Created the strategy: ‘Leave a Legacy and be a #Smellmodel’

We targeted the country music industry

Interviewed Jake Hoot (The Voice Season 17 winner), Lena Stone (Songwriter), Barrett Baber (The Voice Season 7) and a few other country music celebrities asking who their #Smellmodel was

Made efforts to extend our campaign nationally with iHeart Radio’s Bobby Bones, but only succeeded in getting a twitter response

Our marketing management team won 1st place and received $10,000 in a rebranding campaign