The Arkansas Small Business and Technology Development Center approached the University of Arkansas in April 2020 with a research proposal

Goal: Understand local consumer sentiment about dine-in services at restaurants.

Myself and a my research partner were selected to conduct this research

Administered surveys and conducted phone interviews where we gained insight from 2,093 people.

We used thematic analysis to identify key findings and presented them to city board members, NWA business owners, and University of Arkansas Faculty.